málàbazz

málàbazz is a personal chili oil concept inspired by my love of food and the shared language of spice across cultures. Drawing from 辣椒油, ラー油, 고추기름, and chili oil, the project explores how flavor, sound, and identity can come together through packaging design.

The concept includes three flavor expressions: Mellow, Classic, and Extra. Each one represents a different level of heat and personality, allowing the label system to expand into a small product family while staying visually cohesive. Mellow offers a softer, aromatic entry point; Classic captures the balanced everyday chili oil experience; and Extra pushes the brand into a hotter, more intense expression.

The objective was to create a label system that feels bold, playful, and appetite-driven while remaining clean and shelf-ready. The name málàbazz combines the intensity of mala — numbing and spicy — with the energetic “buzz” of flavor, suggesting heat, sensation, and the lingering excitement of a great chili oil.

My role covered the full concept development, including naming, brand direction, packaging, and label design. The final outcome presents chili oil as more than a condiment: it becomes a small, expressive object that celebrates spice, culture, and everyday eating rituals.