glad you’re here
I create thoughtful, refined design that helps brands connect with clarity and purpose
few projects, selected here
few projects, selected here
Product storytelling for Coinbase Wallet through motion and campaign assets.
Coinbase Wallet
Coinbase
Product storytelling for Coinbase Wallet through motion and campaign assets.
Coinbase Wallet
Coinbase
A centralized partner education playbook for TikTok’s Lifestyle & Education teams, developed to unify guidance across markets.
Best Practice Playbook
TikTok
A centralized partner education playbook for TikTok’s Lifestyle & Education teams, developed to unify guidance across markets.
Best Practice Playbook
TikTok
An e-commerce platform redesign aimed at reducing bounce rates and boosting conversions.
Across retail and brand
BIC
An e-commerce platform redesign aimed at reducing bounce rates and boosting conversions.
Across retail and brand
BIC
Digital shelf work focused on clarity, hierarchy, and cohesive brand expression.
Skin Relief
Aveeno
Digital shelf work focused on clarity, hierarchy, and cohesive brand expression.
Skin Relief
Aveeno
Experience across brands including
Capabilities
Capabilities
Art Direction
Guiding visual language across type, image, illustration, and tone
Art Direction
Guiding visual language across type, image, illustration, and tone
Art Direction
Guiding visual language across type, image, illustration, and tone
Brand Identity
Building identities and visual systems with clarity and care
Brand Identity
Building identities and visual systems with clarity and care
Brand Identity
Building identities and visual systems with clarity and care
Digital Presence
Shaping digital presence across web, content, and brand touchpoints
Digital Presence
Shaping digital presence across web, content, and brand touchpoints
Digital Presence
Shaping digital presence across web, content, and brand touchpoints
Presentation & Production
Creating thoughtful presentations and production-ready work across formats
Presentation & Production
Creating thoughtful presentations and production-ready work across formats
Presentation & Production
Creating thoughtful presentations and production-ready work across formats
Background
Background
xuan, yihua
A concise view of the roles and experience that have shaped the work over time
Senior Art Director
Omnicom Production
Apr '23 – Apr '26
Art Director
eg+ worldwide
Apr '22 – May '23
Senior Graphic Designer
eg+ worldwide
Apr '21 – Mar '22
Graphic Designer
eg+ worldwide
Apr '19 – Mar '21
Production Artist
eg+ worldwide
Jul '16 – Apr '19
Senior Art Director
Omnicom Production
Apr '23 – Apr '26
Art Director
eg+ worldwide
Apr '22 – May '23
Senior Graphic Designer
eg+ worldwide
Apr '21 – Mar '22
Graphic Designer
eg+ worldwide
Apr '19 – Mar '21
Production Artist
eg+ worldwide
Jul '16 – Apr '19
Other's words
Other's words
Smooth as silk, always a delightful and refreshing surprise. You will not be disappointed.
Candy Ho
Group Creative Director
Thoughtful, sharp, and quietly impactful. She consistently finds the opportunity in the work, no matter how small, and elevates it.
Kathy Cherico
Creative Director
Working with Yi is a game-changer, she is exceptionally organized, creatively sharp, confidently assertive and made every project better. She is an absolute pleasure to work with!
Jennifer Marzigliano
Senior Project Manager
Every interaction with Yi stays with you. She always finds a solution and continues to impress.
Ethan Scott
Associate Creative Director
From Account, I found her an amazing Creative partner. Always meeting and exceeding the brief, and explaining her thought process in a way that those not in the discipline could easily understand the logic behind her design solutions.
Caitlin
Senior Account Manager
Detail-oriented Collaborative Thoughtful Precise Conceptual Visually driven
Kelli Pesesky
Interaction Designer
You can share as much or as little of your vision as you’d like—she can work with both. And she won’t just execute; she’ll deliver thoughtful, impactful, and beautifully crafted options. Surprise and delight!
Nichole Faux
Senior Creative Director
Quietly confident, deeply curious, and a little obsessive about getting it right — but in the best way. She doesn’t just make things look good, she makes them make sense.
Shuaidong Zhao
Husband, Father, and a Biased Observer
Smooth as silk, always a delightful and refreshing surprise. You will not be disappointed.
Candy Ho
Group Creative Director
Thoughtful, sharp, and quietly impactful. She consistently finds the opportunity in the work, no matter how small, and elevates it.
Kathy Cherico
Creative Director
Working with Yi is a game-changer, she is exceptionally organized, creatively sharp, confidently assertive and made every project better. She is an absolute pleasure to work with!
Jennifer Marzigliano
Senior Project Manager
Every interaction with Yi stays with you. She always finds a solution and continues to impress.
Ethan Scott
Associate Creative Director
From Account, I found her an amazing Creative partner. Always meeting and exceeding the brief, and explaining her thought process in a way that those not in the discipline could easily understand the logic behind her design solutions.
Caitlin
Senior Account Manager
Detail-oriented Collaborative Thoughtful Precise Conceptual Visually driven
Kelli Pesesky
Interaction Designer
You can share as much or as little of your vision as you’d like—she can work with both. And she won’t just execute; she’ll deliver thoughtful, impactful, and beautifully crafted options. Surprise and delight!
Nichole Faux
Senior Creative Director
Quietly confident, deeply curious, and a little obsessive about getting it right — but in the best way. She doesn’t just make things look good, she makes them make sense.
Shuaidong Zhao
Husband, Father, and a Biased Observer