bic

This body of work supported a wide range of e-commerce and brand asset needs for BIC across multiple products and categories. The scope included Amazon PDP content, above-the-fold creative, product detail page assets, product imagery, photography direction, brand site promotional banners, exploratory directions, and selected rebrand-related contributions.

Working within an established brand system, the focus was on creating high-volume deliverables that remained clear, consistent, and recognizable, while still finding opportunities to bring visual strength, variation, and intention to each touchpoint.